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| We do occasionally contribute articles or conduct interviews with leading publications to share our perspectives on critical business issues. Below is a selection of our coverage. |
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| 2006 |
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Thank You for making Avance A SUPERBRAND
The Straits Times, Singapore, 27 September 2006
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Devil’s in the Retail
The Straits Times, Singapore, 27 July 2006
“A clever store is one that makes the shopper enjoy spending her money there.” Kenneth Teang
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“Where the bloddy hell’s my reputation?”
Marketing Magazine, July 2006
The Business School broke a taboo by disparaging competitors, when it should have relied on its own credibility; ‘even those that could have done this convincingly wouldn’t have.” OIG International
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Fabristeel undergoes brand re-haul
INSIS – Featuring Global Business Web Portal, 25 May 2006
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Familia : Gifts of Love, Kind Thoughts, and Gesture of Friendship
Hers Magazine, Indonesia, 26 April 2006
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Think: “Make Over!”
Her World , Indonesia, March 2006
There are lots of interesting lesson from branding. “Creative is not enough if its not selling. Logo will only be a symbol without personality or charm that makes it stand out.” OIG International
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The Power of Infinite Thinking
Hospitality Asia Singapore, February 2006
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| 2005 |
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Sony – King of the hill no more?
Marketing Magazine ,Singapore, March 2005
“Consumer loyalty nowadays in the entertainment lifestyle business is independent on how cutting edge the gadget is and if it’s the “In” thing at the moment. With the proliferation of countless brands technologies in the market, Sony needs to refocus on its core businesses, get tough and shake up its image and the brand positioning before it faces the same mistake of over-extending itself.”
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| 2004 |
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Time for local agencies to mix it up with the big boys
Marketing Magazine,Singapore, Nov 2004
Driven by a strong believe and passion, we have to show that we have taken our clients’ businesses as our own. – OIG Interational
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Growing Pains – It takes not just capital but also practical common sense to manage a small business
The Straits Times ,Singapore, 26 Oct 2004
“ Try working with firms and agencies on a retainer basis. They have years on the job, know the market well and can grow your business for you. The cost is generally lower than hiring an entire department. Choose firms with good credentials and successful clients in their portfolio.”
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Zaiko new look to boost regional expansion
Marketing Magazine,Singapore, Oct 2004
“ We gave the brand a better ‘stand out’ look to match the vision and the philosophy of Zaiko in providing good goods’ of quality, function and modernity.” Kenneth Teang, OIG International
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Malaysia expects double-digit retail-sale growth in 2004
Retail Asia, Aug 2004
“Although Malaysia has done well to promote itself as a premier Asian travel spot with the ‘Malaysia, Truly Asia’ campaign, there is a need to remain focused in its message and customis itself to changing needs of the local retail industry.” Kellin Chan, OIG International
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Tapping into shopping travellers’ market
StarBiz, Malaysia, 12 Jul 2004
The challenge now is to push the campaign further. - OIG International
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| 2003 |
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Does Mercedes need a tow truck?
Marketing Magazine, Nov 2003
Brands in the automotive industry need to be handled with the utmost care since customer decisions are brand-driven. Brands which are diluted or whose brand values are interlaced with a completely different brand will not do well because they will lose their meaning and impact. - OIG International
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Zuji’s aim obscured by confusing messages
Media, The marketing and Communications Newspaper for Asia, Nov 2003
“Zuji will need to approach its branding thoughtfully in order to effectively differentiate itself from the other online travel agents out there. The company must also capitalise more on the associations of the word ‘guru’ in its advertising and promotional campaigns – The present brand communications inadequately reflect the look and feel, the dimension and the imagination of this name.” Kellin Chan, OIG International
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Asia Branding – Not just a pretty typeface
Retail Asia, Nov 2003
“These days, our clients don’t just expect us to create a brand identity for them. In many cases, we are effectively building an entire top-down business concept. The only thing we are not doing for them is actually running the business itself!” OIG International
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Rebranding saves Lettuccino
Marketing magazine, October 2003
“We have achieve this result through distinctive identity and the word of mouth, with no adspend and whatever.” Jerry Sim, Aero-Green Marketing Manager
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Brand Consultants must double up as Environmentalists
Media Magazine, October 2003
“An often overlooked aspect of branding is Environmental Identity (EI), which might be defined as injecting the brand philosophy and identity into a specific environment to create an experience.” Kenneth Teang, OIG International
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Branding in a modern world
Interior Times, Asia Pacific, Vol. 06, Jun 2003
“A brand talks about its identity. The importance of a brand lies in the identity itself. A brand without an identity, at the end of the day, is just a name. It is the identity that the consumers can relate to and be loyal to the brand” Kenneth Teang, OIG International
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| 2002 |
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To Build A Better Brand
ADOL, Singapore, August 2002
Singapore has the right climate to develop promising brands. OIG International helped develop the judging criteria for the Singapore Promising Brand Awards
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Conference to reveal how greys matter
Marketing Magazine, July 2002
“Marketers are talking to a different kind of grey population today in terms of psychological point of view and mindset,” Kenneth Teang, OIG International
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Will the wau fly high again?
Marketing Magazine, June 2002
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Driving local brands to greater heights
The EDGE, Singapore, May 2002
What makes a good Singapore brand? “Whether a company provides a product or a service, as long as the company has a good identity, consumers will recognise them.” Kenneth Teang, OIG International
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| 2001 |
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UOB- OUB Merger: Keep bank identities, brand experts advise
The Straits Times, Singapore, 14 August 2001
“Actually, if managed properly, there is nothing to prevent there being one corporate identity but two retail brands. OUB has a successful focus on areas like consumer banking and corporate finance. UOB should perhaps keep the OUB branding in those areas.” Kenneth Teang, OIG International
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