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Familia (Indonesia)
Where every thought counts
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Familia is a well known name for many in Jakarta since the 80s. A haven for those shopping for gifts and cute knickknacks.
The retailing landscape in Indonesia saw many new competitors for them over the years. OIG helped Familia to identify its “real identity” through visualizing it in their business.
What lay at the heart of their business? A philosophy of “gifts of love, kind thoughts and gesture of friendship":
Re-visiting the spirit of gifting
Using classic line with a touch of soft colors in translating the message into the retail shop creates a new ambience in shopping. Warm and soft ambient lighting. Well and thoughtful organization of merchandise. This “Little House” re-kindles the spirit and joy of Gifting; where every thought counts.
With its very first “Little House” at Plaza Senayan, Familia has once again brought many smiles back into the hearts of many.
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