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Lettuccino (Singapore)
To go where freshness have never been before
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The first ever fresh lettuce juice was met with much resistance when it first hits the shelves in year 2000. Eventually, the product was forced to be removed from the shelves in the market. OIG was called in by Aero-Green – the inventor of this beverage, to re-look into this revolutionary beverage.
A strategy that brings success
OIG recognizes that this lettuce juice need a clever all round strategy. The creation was called “Lettucinno” which revolved around freshness, uniqueness, health and drinkability. The keyword for the rejuvenation programme for the product was ‘freshness’.
A taste for consumer
We then worked with Aero-Greens scientists to fine tune the colour and taste of the drink.
Unique presentation
The package design was also developed in such a way to conceal the raw smell of the drink; hence it’s distinctive grenade shape with small spout, limiting the aroma escaping the bottle.
The strategies that works together to bring out the rejuvenated product, met market success with distributors and consumers alike, especially vegans and health conscious individuals.
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