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Home>Market Success>Room
for ideas
Fabristeel (Singapore)
INFINITE THINKING
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Despite being recognized as one of the industry leader in Singapore.
Fabristeel decided to undergo a brand revamp in 2005 to further strengthen its identity & vision for the global market.
How could Fabristeel leverage the immense value from its re-newed Identity while retaining its well – known name in this industry?
Opening up to the world of infinity
The commitment to realize the business aspirations of all their customers in
A dimension of boundless possibilities and solutions.
INFINITE THINKING - The power of simplicity through clever ideas.
Launching a New Identity
Having crafted a new vision for Fabristeel, OIG continue to play a major role in communicating and embedding it throughout the organization. We orchestrated the launch of the new Fabristeel Identity at the Food Hotel Asia 2006 (FHA 2006). The showcase promoted energetic discussion and synergy around the new corporate vision.
With the new identity strategy, Fabristeel effectively positions and communicates itself as the “true global player” who is committed to realize infinite possibilities.
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