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Everbest (Singapore)
The Luxury of Simplicity
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Rejuvenation
"Thinking of You" instantly connects the passionate shoe retailer to the audience through an exciting new expression.
OIG's work involved changing the behavior, environment, communication and services of EVERBEST.
The Quality of Beauty through Simplicity
In essence, the strategy was about “visualizing the brand” at all the consumer touch point; from product, communication to the retail floors.
The First Flagship
OIG introduced a complete retail environment for EVERBEST that gives the traditional shoe retailer and maker the international appeal of the EVERBEST brand. Situated at Marina Square, Singapore, the first flagship boutique of EVERBEST immediately occupies and stays in the consumer’s mind. The launch of the flagship boutique proved to be very successful and lead to a vast increase in brand recognition.
The opening of the flagship boutique saw much attention and generated interest from business partners around the Asia Pacific region.
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